Ever wondered why 50 cent has a flavor for vitamin water, or maybe why Versace created a line of clothing for H&M? I was thinking about the purpose of these types of collaborations the other day when I was looking up Eddie Bauer coupons (my husband is in dire need of some new jeans)! In my search results I came across an article regarding the Eddie Bauer & Ford collaboration, and my interest peaked. Why would a clothing company pair up with a car company, what was the reasoning behind all of this. After some research, I learned quite a bit about the powerful business of branding and it’s effect on you- the consumer! I put together a little infographic to display to you all what I found!
What has been your favorite collaboration that you have seen?